Thinking about selling product to the international marketplace?  If so, you should also be considering participation at the CNLA’s Canadian Grown booth at the IPM Essen trade show.  Held each winter in Essen, Germany, this International Plant Fair is the largest trade show in the world to showcase ornamental horticulture.  Annual attendance exceeds 50,000 per year with exhibitors and delegates coming from around the globe.  With funding assistance from AAFC’s AgriMarketing program, CNLA will participate for a third consecutive year at the January, 2013 trade show.  Funding assistance to help delegates defray some of their travel costs is also available.

According to CNLA’s Export Development Committee chair Vic Krahn, “Canadians don’t really have a good handle on how well the Canada brand is accepted within the international marketplace until they experience this acceptance first-hand.  We’re known for quality, hardiness, innovation and respect for the environment, all attributes that we can build on to develop markets in other countries.  IPM truly is a show that one has to see and to experience to really appreciate the vastness and the opportunities that are just waiting for us to explore.”

For more information, contact CNLA, rita@canadanursery.com (888-446-3499, ext. 8686).

07/25/12